Info

AI-fluent advisor and fractional design leader to propel you forward.

AI response interface concept
Experience map
Vendr customer journey

It’s nice to meet you

I am currently the VP of Design at HackerRank. Additionally, I advise a small set of founders working on early-stage AI products and travel as a facilitator and keynote speaker for select events. I continue to maintain The Shape of AI, an instructional library of AI-first interaction and agentic patterns that has been recognized as a foundational source on how to design within this emerging medium. I believe design and leadership are practices, not just roles, and incredible outcomes start by empowering incredible people. Outside of work, I am the mom to three amazing kids and spend my time outdoors and traveling from our home in Moab, Utah. I am always open to connect with others exploring the changing form and field of design, founders and high-agency employees wanting to discuss new paradigms or market changes, and people who are just generally curious about how the world is shifting.

Let’s work together

AI Design transformation

Adjust the way your team thinks about designing for and with AI, including building design-specific skills, operations to move the discovery and design phase closer to code, and standing up agentic design systems. Can cover workshops or keynotes, as well as direct coaching or advising leadership.

Zero → One Discovery

When you need to validate whether an idea is worth pursuing or evolve it to a point where it can scale. I work closely with founders and small strike teams to rapidly prototype and evaluate a concept using lean research, design, and product discovery. We’ll build in real code from the start, and deploy rapid research and iteration to help you find traction.

Team and operational leadership

My proven playbook can help you with process design, design strategy, culture-building, leveling designers, recruiting, and team ops. Let me help you stand up a new team or get an existing group working more efficiently so you can focus on the business problems in front of you.

Design sprints and customer journeys

Move quickly towards a goal to get your team on the same page and moving faster together. Remote or in-person sprints are the antidote to misalignment and churn. I help you break out of your current thinking to problem solve around a specific goal and rapidly evaluate your progress.

Advisor and consultant

Other requests

Colophon

Built with Next.js and Tailwind CSS. Text is set in Caslon Ionic, Century Old Style, Red Hat Mono, and the system’s sans-serif font. Articles and notes are authored in markdown in Obsidian. All components and effects were rendered from scratch, and built through custom tools to adjust easings, effects, and states. The footer clock animation was inspired by the artwork of H82. All code drafted in conversation with Claude.

Emily Campbell

Designed by Emily, built with Claude

© Emily Campbell 2026