The vibe economy

I love when words unexpectedly passed from one subject area to another reveal something about the second subject area that was previously undefinable. In this case, it’s the taste sense “umami.” The authors of this article extend the definition of umami to popular culture, explaining on the deconstructed emergent properties of that taste help us make sense of an economy and society increasingly driven by vibes. As technology compounds our content and cultural algorithms faster than our minds can make sense of them, is it any surprise our brains resort to finding comfort in irony and paradox?