Yesterday, I was asked to answer a question on Quora: What do the top 1% of user interface designers do differently than the other 99%? I think the original poster was assuming that the top eschelon of UI designers use different tools or techniques in their practice.
However, I see expert UI design differently. Those designers who really meet their mark and set the bar are not the ones posting pixel perfect mocks to Dribbble that would create horrible usability issues in practice; rather, the best UI designers are the ones who create interfaces so intuitive, so simple and clear, that the design itself really fades from view.
So I answered the question in kind:
- They talk to the people who are going to be actually using their product
- They hear criticism and feedback as an opportunity to improve things for the user and NOT as a personal knock
- They are tied to an outcome, not the design itself, and they realize that the first 50 versions of their design may get scrapped before the 51st is accepted
- They iterate on small things instead of feeling forced to recreate the big picture
- They don’t follow trends blindly
- Most of their work happens in sketches, on whiteboards, through conversations, and only a small piece of it concerns whether something will look nice on their portfolio
- They allow data to guide their design, but they are not afraid to question the conclusions that are drawn from it
- Most importantly, they see design as a process that involves multiple people and inputs – they lack ego and embrace empathy.
What do you think?
Motown may be known for its hits, but its success is largely owed to its creative, and highly collaborative culture. The principles that founder Berry Gordy designed his business around are relevant to any creative organization. They inspire me, and I hope they inspire you too.
When designing for humans, we recognize the innate differences that each person embodies while accounting for the absolute similarities that all humans share: a sensitivity to group dynamics, emotional stimulation, positive feedback, and familiarity.