I stumbled upon this great article, Slaying 5 UX myths for the good of mankind, and was blown away by the reality (and humor) of this quote:
Gone is the view of humans as rational beings who make decisions based on logical reasoning. Embrace instead humans as they are, turning to intuition when too tired to read, making poorer decisions when grumpy and who want to buy from you because you have a pretty smile and you like cats.
Can I get an “amen”?!
When I was studying economics, one of my biggest gripes was the idea that we could make large-scale policy decisions based on perfect models and the false notion of the “rational individual.”
Well, let’s face it folks: people are not rational. That’s why news about Kim Kardashian gets more attention than children starving in Darfur. It’s why we continue to vote for politicians who work against our own interest. It’s why we eat junk food, knowing full well its negative effects on us, because we like it.
And when you’re done reading this great article (which you should), follow it up with Never Ask What They Want — 3 Better Questions to Ask in User Interviews.
You’ll thank me later.
Motown may be known for its hits, but its success is largely owed to its creative, and highly collaborative culture. The principles that founder Berry Gordy designed his business around are relevant to any creative organization. They inspire me, and I hope they inspire you too.
When designing for humans, we recognize the innate differences that each person embodies while accounting for the absolute similarities that all humans share: a sensitivity to group dynamics, emotional stimulation, positive feedback, and familiarity.