Topic: “empathy”

The empathy paradox

Empathy is so hot right now. Whether you’re a user experience professional, visual designer, marketer, developer, empathy is the new skill to have. Unfortunately, like most buzz words that become jargon, the value of the word is being lost in the noise. What really is empathy? The first definition that may likely come to mind is […]

Empathetic Design is Honest Design

Content first. User experience design. These terms are tossed around daily by eager commentators. The new trend of “flat design” has been founded on the premise that realistic elements on a web page diminish the experience for the user by presenting a dishonest representation of what the page presents: digital content. Or, as opined by […]