Designing for Humans

When designing for humans, we recognize the innate differences that each person embodies while accounting for the absolute similarities that all humans share: a sensitivity to group dynamics, emotional stimulation, positive feedback, and familiarity.

A willingness to fail

As designers, we have to see failure as an opportunity. We must be willing to expose ourselves to criticism and change. To know that version A-L may not be accepted, but version M will be phenomenal. By being willing to fail, we are constantly pushing ourselves forward.

The empathy paradox

Empathy is so hot right now. Whether you’re a user experience professional, visual designer, marketer, developer, empathy is the new skill to have. Unfortunately, like most buzz words that become jargon, the value of the word is being lost in the noise. What really is empathy? The first definition that may likely come to mind is […]

Designer: It’s what you do not what you’re called

As designers, we spend far too much time analyzing how to refer to ourselves. “Product designer, UX/UI designer, visual designer, full-stack designer, lead designer of products”…do any of these really tell you about the person behind the title? If you saw a resume with one of these titles at the top, would it shape your […]

User Types: The Tourists and The Explorers

User research is paramount to a well-balanced design process. It helps us create and implement interfaces that adhere to the needs and expectations of our users. But how do we adjust for different behavioral patterns amongst that group? People tend to fall into one of two categories – thinkers and doers; cautious and impulsive; perceptive […]